Segmentation & Targeting
Deliver highly sophisticated personalisation and targeted multichannel communications at scale, with our intuitive and smart personalisation and segmentation functionality and single customer view across online and bricks and mortar stores.
- Be highly targeted with over 70 segmentation criteria
- Tailor offers to distinct and separate customers groups
- Improve response and conversion rates
- Be timely and relevant to customers
- Make predictions on customer behaviour
Personalised CMS (CRM plug in)
Treat each and every customer as an individual to deliver a truly personalised experience across all media (web banners, email, SMS, direct mail, telesales and social media). You can create and control personalised and relevant content from a single location, providing complete control over marketing activity.
Segmentation and customer group builder
The segmentation functionality with customer group builder enables you to deliver sophisticated targeted communications across on and offline channels, including webstore, email, direct mail, SMS and social media. All historical customer, product and order data is automatically transferred to Response Works where it can then be actioned upon. It collects customer, product and purchase history data, which informs the segmentation criteria.
