Holland & Barrett
Our Approach
Health and beauty products are a frequent purchase and enticing a customer to keep purchasing that product is a key objective for any retailer within this sector.
A great experience whenever and wherever they choose to interact with the brand is fundamentally how to engage with a customer to develop long term loyalty, whether online, in-store or through the receipt of personalised and targeted direct marketing.
We have worked with Holland & Barrett and its franchises in Europe and MENA on a number of projects designed to improve their capabilities as a multichannel retailer maximising customer engagement both online and in-store through a combination of store based apps and personalisation via our Response Works application.
The Results
- Rewards for Life Card Holders >45% increase in ATV
- Targeted email performance improvement 2.5% to 7.6%
- Omnichannel customer x6.7 higher annual value to single channel customer
Redfish Group responded quickly to our needs working professionally and with diligence under difficult circumstances to maintain and improve our sites conversion. Good results – good team. Our European Magento sites and in store technologies will help us achieve our customer engagement and growth objectives.
Gordon HewlettTechnologies Applied
E-Commerce Platform
Search & Merchandising
Intelligent CRM
Bespoke Applications
Integration & Support
Cloud & Bespoke Hosting
Project Management
Services Delivered
Strategy
UX Design
Responsive Design
Cross Channel Analytics
Point of Sale Creative
Loyalty & Retention
Direct & Email Marketing