Multichannel Marketing
Design, manage and measure intelligent automated multichannel campaigns that will take care of customer engagement throughout the purchase journey and beyond, allowing you and your team to focus on other priorities. With timely and relevant delivery campaigns will deliver improved results with ease.
- Deliverable across digital media such as email, SMS, social media and web plus offline direct mail and door drop campaigns
- Easy integration with existing marketing delivery systems such as MailChimp, Dotmailer etc.
- Lower cost per acquisition
- Timely and relevant communication via automated and trigger-based campaigns
- A/B testing
Automated Campaigns
Customers can be engaged with automatically throughout the purchase journey and lifecycle. Email, SMS, social media, web and offline via direct mail Response Works provide the ability to manage automation of multichannel campaigns with ease.
Customer group builder
Enables the creation of highly refined and targeted customer groups through the sophisticated segmentation functionality. With over 70 criteria and the ability to add custom fields campaigns can be refined with accuracy to deliver campaigns that communicate the right content at the right time to customers.
Banner Controls
Website banners can be surfaced to specific customers and/or customer groups via custom rules that are established within the Response Works marketing platform. These can be based on a variety of factors such as customer behaviour, campaigns or events. Personalised banners are proven to increase conversion online by up to 15%.
Recommendations
Data from online as well as bricks and mortar stores can be amalgamated to make recommendations to a customer and/or customer group on any page within your webstore. Our recommendation engine is powered by sophisticated machine learning and event driven data to make recommendations via email and though the website.
