Analytics & Insight
The application of powerful analytics delivers the ability to respond to changing business needs and customer shopping habits, meaning that you can communicate with them in the right way at the right time and reduce the necessity for discounting and promotions. This inevitably results in customers shopping with increased frequency and spending more. It also gives you more control over your marketing budget enabling you to make strategic decisions based on real results.
- Single customer view
- Trackable and measurable touchpoints
- Predict customer behaviour
- Create clearly defined measurable KPIs
- Understand the true value of marketing campaigns
Single customer view & scalable database
Consolidate your data from multiple locations into a single scalable customer database. Through seamless integrations with existing business systems such as EPOS and ERP, a true single customer view of all customer data acquired online and in bricks and mortar stores is achieved.
Configurable
event tracking
Track each and every single customer interaction and monitor their activity across on and offline media, from opening an email campaign to clicking on a web banner.
Comprehensive
insights
The right data enables organisations from top to bottom. From determining strategic direction, to understanding which marketing channels are most cost effective our analytics suite provides you with the right information to maximise business growth.
