Landmark – New Look
One of the largest retail organisations in the Middle East, Africa and Indian Subcontinent, Landmark Group operates over 2000 outlets across the MENA region. The Group has an enviable portfolio of fashion brands including New Look, Koton, Lipsy and Funky Fish.
Our Approach
In 2014 Landmark decided to introduce a loyalty programme for fashion brand New Look to encourage repeat purchases from a flourishing and ever increasing customer base. We worked with Landmark from the outset to build and grow a customer database with the ambition of developing customer loyalty. Our innovative customer insight solution Response Works was implemented supported by the delivery of direct email marketing campaigns.
We have also developed an application to empower in store teams to recruit new members to the loyalty programme and make the sign up process seamless and painless.
The Results
- Response to promotions increased by 105%
- Shopping frequency tripled
- Revenue increased by over 90%
Response Works application enabled us to measure, track and analyse the response to our New Look Marketing programme. This level of insight was invaluable, enabling us to tailor our marketing approach to deliver the best result possible. Our initial investment was recovered within months and we know that our customers are now shopping more frequently increasing their overall contribution to the business significantly.
Natalie SabelTechnologies Applied
E-Commerce Platform
Intelligent CRM
Bespoke Applications
Services Delivered
Strategy
Loyalty & Retention
Direct & Email Marketing